The Chief Executive Officer of Beauty brand, Beauty By AD, Adeola Chizoba Adeyemi popularly known as Diiadem,in the company of her management team and her three delectable ambassadors; Omoekpen Darasimi Ogbetah, Aroh Nkiruka Mariam and Sochima Chibundom Agu stormed the 9th edition of Lagos Makeup Fair (The 70th Makeup Fair Series) organised by The Makeup Fair in style to showcase what they have in store for the beauty world.
The Lagos Makeup Fair which was held from June 13th to June 14th at the Classique Events Place, Ikeja, provided a platform for beauty brands, beauty enthusiasts, makeup artists, customers and investors across the nation to showcase their products. It is also an avenue for shoppers to take advantage of new innovations in the market while networking and sharing ideas in an atmosphere of camaraderie and splendour.
For Beauty by AD, it was an opportunity to let the world into their world of beauty where making people beautiful is not only an option but a necessity.
Speaking at the fair, the CEO says of the brand, “We are striving to surpass our competitors in quality, innovation and value and also heighten our image to become the beauty company most women turn to locally and across the borders. Beauty by AD is a cosmetic brand that caters to the diverse makeup needs of the average woman. Our aim is to raise an army of confident women who exude poise in our products,”
“You can see our “Baddies” are having a terrific time with our products. There is something for everyone. At Beauty By AD we have you covered for all your beauty needs. We call our customers “Baddies” from the word Beauty by AD. From the moment a customer begins to use our products they are called “Baddies,”she adds.
Beauty By AD had on display an array of products ranging from the finest setting powders for every skin tone, lip glosses, pigmented eye shadows, smooth brow pencils and beautiful highlighters and more to boost the beauty needs of every woman.
Since its inception in February 2012, “The MakeUp Fair Series” has been massively successful in bringing together top players and brands in the beauty industry under one roof. This was the 9th edition in the 70th series of the fair.