The La Casera Company(TLCC), the makers of the popular La Casera drinks have launched a new look for the product with young consumers in mind.
The Group Marketing Director, of TLCC Mr. Emmanuel Agu said the new look of La Casera was informed by the need “to stay relevant to its young and vibrant consumers, La Casera must stay fresh, alive and innovative.”
“The launch of the new label with the bottle as the hero affords La Casera the opportunity to create that fresh vibe that positively impact perception and attract the teeming younger Gen Y, Gen Z and Gen Alpha,” Agu added.
The new look comes with a yellow cap and a completely different label with an exciting myriad of colours but the same refreshing apple taste.
Even as the La Casera brand takes on this exciting fresh vibe to engage consumers; its producers have promised to stay focused on constantly adapting its essence to accommodate upcoming generations, fresh trends and cultures to stay relevant whilst always delivering top quality apple refreshment for everyone to enjoy.
If you recall, La Casera showed massive support to the frontline workers and the public at large last year during the COVID 19 pandemic with the “La Casera Heroes Campaign” and “This Is Not a Full Stop Campaign”.
The brand also partnered with online food vendors by giving them free drinks to reward their loyal customers and this further endeared La Casera to many as the brand that connects with consumers across the board.