Nigeria’s premium brand in fashion and boutique business, Sophie Couture Nigeria Limited, has unveiled notable fashion personality and designer, Omoniyi Makun popularly known as Yomi Casual as its brand ambassador.
The Chief Executive Officer and Founder of Sophie Couture Nigeria Limited, Onyeuka Sophia Anwuli announced the endorsement recently at the grand opening of their male store christened “ Sophie Couture Male”
Speaking at the glamourous event well attended by fashion personalities and aficionados Onyeuka Sophia Anwuli gave reasons they decided to partner with the fashion designer, affirming that the association can only be a win-win venture
“Our business is fashion, beauty and style and Yomi Casual is one of the most outstanding and influential fashion personalities widely known, not only in Nigeria but globally. He has a large audience profile both within and outside Nigeria. He has also got a large audience on social media.
“Considering the fact that technology makes people sit at their homes to shop online instead of walking into stores to shop, he would be able to reach a reasonable audience of people who need our clothing brands. He is our very first brand ambassador for the male store, ”Onyeuka says.
Apart from Yomi Casual being one of the foremost fashion designers in Nigeria who creates beautiful and top of the range attires, he is also a social media influencer with staggering followers of over one million people on Instagram.
Onyeuka Sophia Anwuli floated the Sophie Couture brand in 2007. With her marketing skills and business acumen plus her huge knowledge of technology and e-education, she has taken the brand to the apex of the ladder in fashion and boutique business by deploying technology-driven marketing skills and also by selling luxury items at affordable prices.